“I think the alerts are pretty vague and general,” said astrologer Miranda Feneberger, who has experience in the digital astrology space thanks to her viral zodiac bingo Instagrams.
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When asked for her thoughts on Co-Star’s daily alerts, Emily Heather Price (aka The Voluptuous Witch and resident astrologer for Dazed), told Teen Vogue, “Friends text them to me sometimes and I usually just think, ‘I would have no idea how to apply this to my life.’ In my mind, these examples range from valid to bizarre.Telling someone they don't have a life, though, is probably not something I would put in my horoscopes!” Emily said Co-Star does a good job of including advice that is funny and surreal, since not everything can be about the positives in life.
“This is unlike most languages and traditions,” Banu said, “it's closer to remix culture, memes, or early Tumblr.” “.We do realize some of the notifications have been extra, so we are still playing around to find the best formula for our users.” Since Co-Star wants its notifications to be as specific as possible, Banu remarked that “sometimes that does mean they are edgy.”Īs for how Co-Star creates these alerts, Banu said, “The short explanation is that we find patterns in every transit you have going on that day, utilizing the map of where the stars are right now and where they were the moment you were born, then send you a push notification based on what's top of mind for you.” She added that cultural context is something Co-Star takes into account, especially considering that there are “infinite ways to interpret the same data.” “We heard from our users that Co-Star’s emoji notifications were too vague and decided on a new approach that reflects how we talk to our friends, how we think, and our sense of humor,” she said. AI then assembles content in real-time for each user.” This is especially applicable now that Co-Star is making news for its automatic daily alerts. The platform describes itself as being “powered by NASA and generated with AI.” Co-Star CEO and Co-Founder Banu Guler told Teen Vogue, “Human writers and astrologers map snippets to astrological events for the AI to run with. And if you’ve ever logged on to the Co-Star Personalized Astrology app, it’s pretty clear just how many people are taking advantage of that.Ĭo-Star - an app the helps you determine your birth chart, let's you see friends' charts, and gives you daily horoscopes - has more than 30,000 ratings and 4.9 stars.
More than ever, learning about our birth chart is giving us a chance to connect with others - and the best part is that everyone with internet access was born, and therefore, everyone can participate. Between “ something something, based on your zodiac sign” articles, Urban Outfitters’ constellation-themed home decor, and #astrologymemes on every social media feed, it would be an understatement to say that astrology is having a moment.
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